From an engineering partnership in Europe to exclusive Sitecore reseller across Latin America: that is the story behind TeamCX. What started as a growing collaboration inside Sitecore's ecosystem has become a dedicated business unit — built to deliver AI-powered customer experiences at enterprise scale, with a single accountable partner for licensing, implementation, and optimization.
First, What Is Sitecore — and Why Does It Matter?
Sitecore is the platform behind some of the world's most sophisticated digital experiences. For years, it has helped global brands compose content, data, and personalization into journeys that feel one-to-one rather than one-to-many. That role has only become more important as marketing, commerce, and service teams are asked to move faster — with AI in the loop, not as an afterthought.
The Platform Behind the World's Most Sophisticated Digital Experiences
Sitecore has evolved into SitecoreAI™, a unified, open, and agentic digital experience platform. AI is built directly into the product rather than bolted onto yesterday's stack. Marketers and experience teams work inside Agentic Studio, a marketer-directed workspace with more than 15 pre-built AI agents — including SEO/AEO researchers, blog writers, and translators — that automate and accelerate campaign execution without handing the brand over to an ungoverned black box.
The result is a composable DXP: content, customer data, personalization, and digital asset management on one foundation, with AI agents that can research, draft, localize, and operationalize work that used to take weeks.
Why Enterprises Are Moving to Composable DXP
CMOs face what Sitecore describes as an AI dilemma: bolt generative AI onto legacy marketing technology, and absorb unpredictable usage costs, fragmented workflows, and weak brand control — or build an AI-native marketing engine where models, data, and governance live in the same platform.
Sitecore addresses the first failure mode directly. Unlimited AI usage is included within its packages, so teams are not penalized for adopting agents at scale. Unforeseen AI cost overruns — the quiet killer of many "bolt-on" experiments — are designed out of the commercial model. Human-in-the-loop governance sits on top of that, so AI-generated output stays inside brand safety and compliance rules before it ever reaches a customer.
The business case is already measurable. Organizations on this model report 50% faster workflows, 60% improved efficiency, and a 371% ROI. For enterprises in Latin America evaluating a DXP in 2026, that is the difference between a pilot that never leaves the lab and a platform the marketing organization can actually run.
How TEAM International's Relationship with Sitecore Began
TEAM International did not arrive at Platinum Partner status overnight. The relationship was built the same way the company builds software: through delivery.
Building a Stronger Sitecore Collaboration in Europe
TEAM's collaboration with Sitecore expanded through successful engagements across Europe. Those programs deepened the company's expertise in the Sitecore ecosystem — XM Cloud, customer data, personalization, and the surrounding digital experience stack — and proved that TEAM could implement, integrate, and operate the platform at enterprise grade.
That growing relationship created more than a logo on a partner page. It produced strategic alignment, stronger delivery capabilities, and a bench of engineers who had shipped production Sitecore environments. Those foundations are what made a Platinum Partnership — and the launch of TeamCX — possible.
July 2026: A Partnership That Changes the Game in LATAM
In July 2026, the collaboration crossed a threshold. TEAM International moved from a proven Sitecore engineering partner to the partner enterprises in Latin America will work with when they choose Sitecore.
Sitecore Platinum Partner Status
TEAM International has achieved Sitecore Platinum Partner status — the highest tier of recognition in Sitecore's partner ecosystem. Platinum is not a marketing badge. It reflects technical excellence, delivery capability, and a track record of implementing Sitecore at the level global brands expect.
For an enterprise choosing a Sitecore implementation partner, that status is a practical filter. It means architecture, XM Cloud migration, integration, and ongoing optimization are owned by a team that Sitecore itself ranks at the top of its partner program — not by a generalist integrator learning the platform on your license.
Exclusive Sitecore Reseller Across Latin America
The milestone that defines TeamCX's market position is commercial as well as technical. TEAM International has signed an agreement to become the exclusive Sitecore reseller across Latin America, covering Colombia, Mexico, Brazil, and Argentina.
Exclusivity changes the buying process. Enterprises in the region now have a single accountable partner for licensing, implementation, consulting, integration, support, and optimization. There is no handoff between a reseller, a distant SI, and a support queue in another timezone. TeamCX owns the relationship from contract through go-live and beyond.
Introducing TeamCX: The Dedicated Business Unit Built for This Moment
A partnership of this weight needed more than a service line. It needed a business unit with its own mission, leadership, and delivery model.
What TeamCX Is
TeamCX was created with a clear mission: to deliver AI-powered customer experiences that accelerate business growth. Its vision is to become the global partner of choice for AI-powered customer experience transformation — helping organizations use technology, data, and AI to create meaningful customer interactions at scale.
Through TEAM International's exclusive Sitecore partnership in LATAM, TeamCX brings world-class customer experience capabilities to enterprises across the region. SitecoreAI™ is the platform. TeamCX is how it gets implemented, governed, and run in Colombia, Mexico, Brazil, Argentina, and the US-facing operations those markets support.
The Team Behind It
Laura Villegas, with more than 10 years of experience, leads the business unit. She oversees strategy, go-to-market, commercial growth, partnerships, and operations.
Hugo Lebre is Head of Sales and Implementation. Thad Bydlon serves as Executive Sponsor.
Together, the leadership team brings decades of combined experience in digital transformation, customer experience, and enterprise technology delivery in a global environment — the same operating model TEAM International uses across its Studios, now focused on Sitecore and AI-powered CX.
What TeamCX Delivers for LATAM Enterprises
TeamCX is built as an end-to-end Sitecore capability, not a staffing overlay:
- Full Sitecore stack: XM Cloud, CDP, Personalize, DAM, and SitecoreAI™
- Agentic Studio for deploying autonomous marketing workflows and trend-detecting Signals
- Nearshore delivery from Medellín, Bogotá, Mexico City, and Buenos Aires
- Multilingual teams (ES / PT-BR / EN) aligned to LATAM and US timezones
- Azure-native implementation, Azure Marketplace procurement, and MACC eligibility
- Compliance-ready delivery for regulated industries under CNBV and SFC frameworks, paired with Sitecore's enterprise-grade AI security
That combination — platform exclusivity, nearshore delivery, and regulated-industry readiness — is what most LATAM enterprises cannot assemble from a global SI and a separate cloud reseller.
What This Means If You're Evaluating Sitecore in Latin America
If your organization is in an active Sitecore evaluation, the path is now unambiguous. TeamCX is the exclusive Sitecore reseller in the region, and TEAM International is a Sitecore Platinum Partner. Licensing, implementation, integration, and optimization sit with one team — in your language, in your timezone, on Azure, with AI governance already in the platform.
Bolting AI onto a legacy DXP will not close the gap CMOs are being asked to close in 2026. An AI-native Sitecore stack, delivered by a dedicated LATAM business unit, will.
Talk to TeamCX about SitecoreAI™, XM Cloud, and an implementation plan for Colombia, Mexico, Brazil, or Argentina — or explore TEAM International's Software Implementation Studio for Sitecore consulting, XM Cloud migration, and managed operations.